GP & Specialist Referral Development.

Traditional referral marketing still works when the message and catchment are right.

Digital patient marketing has grown enormously, but GP and specialist referrals remain fundamental to most medical practices. A well-targeted postal mailout can quickly introduce a new specialist or service to local referrers, provide updated contact details to referrers, or advise on updated services or technology at the clinic.

Medsolve can manage the process from strategy and design through to address data, printing, postage and returned-mail management.

Our Point of

Difference

Current Referrer Data

GP & Specialist Lists

Targeted by Catchment

End-to-End Management

Design, Print & Post

Widespread Distribution

Keep Referrers Informed

New Services & Locations

Updated Referral Pathways

GP Mailouts.

GP mailouts are commonly used when a specialist is opening rooms, entering a new catchment, reducing wait times, introducing a procedure or simply building awareness among referrers who may not know the practice.

Specialist Mailouts.

For some services, the most valuable referral source is another specialist rather than a GP. We can build targeted lists and communications around the relevant specialty, geography and referral pathway.

What We Can Manage.

  • Referral strategy and catchment planning
  • Letter, flyer and collateral design
  • Current GP or specialist mailing data
  • Printing, folding and envelope production
  • Australia Post lodgement and postage
  • Returned-to-sender management and data feedback

Integrated With Digital.

Referral mailouts work particularly well when the receiving doctor can immediately visit a professional website with clear referral information, downloadable forms and concise service pages. We often coordinate the physical and digital components together.

Lets Get Started.

Ready to strengthen your medical brand?

Whether you need a new website, stronger visibility in Google and AI search, or a more effective patient-acquisition strategy, Medsolve can help you identify the most valuable next step.