Google Ads is usually the most important paid channel for specialists because it captures active search intent. We build tightly structured campaigns around the doctor’s actual scope of practice, using appropriate keywords, negative keywords, location settings, ad messaging, landing pages and conversion tracking.
This is where medical knowledge matters. An orthopaedic surgeon should not pay for every orthopaedic search, a private psychiatrist may not want public-hospital or bulk-billing enquiries, and an elective procedural specialist may have little value in attracting acute presentations they cannot treat.
Meta advertising can be effective when the service can be promoted to a defined audience before they actively search. It is particularly useful for selected elective services, awareness campaigns, clinic launches, research recruitment and remarketing. It is not automatically appropriate for every medical specialty.
Microsoft Advertising can provide incremental search volume and, in some markets, lower competition than Google. We generally treat it as an additional channel where the likely patient demographic and search volume justify the effort.
LinkedIn is primarily useful for business-to-business healthcare objectives such as referrer communication, recruitment, corporate health services or reaching specific professional groups. It is rarely our first choice for direct patient acquisition.
A campaign is only as good as the website it sends people to. We can build dedicated landing pages, configure analytics and conversion tracking, and make technical changes to the website when the data shows the user journey needs improvement.
Whether you need a new website, stronger visibility in Google and AI search, or a more effective patient-acquisition strategy, Medsolve can help you identify the most valuable next step.
